One hard business decision a week. My honest take.

I’ve built five companies from zero, sold one and closed two. Every week I take a decision founders get stuck on and tell you what I’d do, and why.

By the numbers

5
Companies built from zero: €1m+
Revenue within 12 months. Three of them.: $15m+
Raised: 1
Exit: 200+
People hired: 15
Years building companies

What I'm building

Roots Global

Residency and second passports in the places worth going. Bootstrapped to €2.2m revenue in the first 12 months. No venture capital.

What I've built

Love FarmClosed

Me and my bro flogging cold-pressed rapeseed oil from our farm off the back of a truck.

MoppSold

On-demand home services marketplace. Zero to 10,000 bookings a month in under 12 months. Backed by Global Founders Capital and Rocket Internet. Acquired by Handy.

ElderActive

Live-in care platform for older people in their own homes. Zero to €1m+ monthly revenue. Backed by Hummingbird and MMC. Deloitte UK Technology Fast 50.

YonClosed

Co-living and community. 120+ rooms in Lisbon. €2m+ annual revenue within 18 months. Backed by Cavalry Ventures (now Nap.VC) and Portugal Ventures. We turned down an offer to sell. It was the wrong decision.

500 Startups

Head of the Misk 500 MENA Accelerator, Riyadh.

Founder notes

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